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Affiliate Disclosure

Last updated: 1 March 2025

CasinoReviewUK ("we", "us", "our") is committed to full transparency about how we operate and how we generate revenue. This Affiliate Disclosure explains our commercial relationships with casino operators and how they may relate to the content on this website.

1. What Is Affiliate Marketing?

Affiliate marketing is a performance-based marketing arrangement in which we earn a commission from casino operators when a user clicks one of our tracked links and subsequently completes a qualifying action โ€” typically registering a new account and/or making a deposit.

This is a standard and widely-used model in the online casino review industry. It allows us to provide our content free of charge to users while generating revenue to fund the site's operation.

2. How We Earn Commission

When you click a "Visit Casino", "Claim Bonus", or similar call-to-action link on CasinoReviewUK, that link contains an affiliate tracking code. If you go on to register a new account with that casino, we may receive a commission from the operator.

Commission structures vary by operator and may include:

- Revenue share: A percentage of the net gaming revenue generated by referred players over time. - Cost per acquisition (CPA): A fixed one-off payment when a referred player meets defined criteria (e.g., first deposit). - Hybrid models: A combination of revenue share and CPA.

The commission we receive comes entirely from the casino operator. There is no additional cost to you โ€” you pay no more for a product or service by using our links.

3. Which Links Are Affiliate Links?

Any outbound link to a casino operator on CasinoReviewUK may be an affiliate link. This includes, but is not limited to:

- "Visit Casino" and "Play Now" buttons on casino review pages - "Claim Bonus" and similar offer buttons - Casino logo links - Links within review and comparison content

We do not separately label every affiliate link on the site, as virtually all outbound links to casino operators are affiliate links. You should assume that any link leading to a casino's website may result in us earning a commission.

4. Does This Affect Our Reviews?

We maintain strict editorial independence from our commercial relationships. Our ratings, rankings, and review content are based on our independent assessment criteria, which include licensing, game selection, bonus terms, payment methods, customer support, and responsible gambling tools.

We do not inflate ratings or omit negative information about a casino in exchange for higher commission rates. Casinos are not able to purchase positive reviews or higher rankings on this site.

That said, we acknowledge that we have an inherent financial interest in casinos we link to. Users should bear this in mind and are encouraged to consult multiple sources before making any decision.

5. Casinos We Do Not List

We only list and link to casinos that hold a valid UK Gambling Commission (UKGC) licence at the time of publication. Casinos that fail our editorial standards โ€” including those with a history of unresolved player complaints, unfair terms, or regulatory sanctions โ€” may be excluded from or flagged within our listings regardless of any commercial relationship.

The absence of a casino from our site does not necessarily indicate a negative assessment; it may simply reflect that no affiliate agreement is in place.

6. No Endorsement of Gambling

The existence of affiliate relationships does not constitute an endorsement of gambling as an activity. All content on CasinoReviewUK is provided for informational and comparison purposes only.

Gambling involves financial risk. You should only gamble with money you can afford to lose. If you are concerned about your gambling, please visit BeGambleAware.org or call the National Gambling Helpline on 0808 8020 133.

7. Changes to This Disclosure

This Affiliate Disclosure may be updated from time to time to reflect changes in our commercial relationships or legal requirements. The "last updated" date at the top of this page reflects the most recent revision. Continued use of the site following any changes constitutes acceptance of the updated disclosure.

8. Contact

If you have any questions about our affiliate relationships or how they affect our content, please contact us via our Contact page at casinoreviewuk.co.uk/contact.

For more information about how we operate, see our How We Rate Casinos page or contact us.